Product & Packaging Design
Packaging that survives a shelf, a thumbnail and a delivery van.
Packaging has to work in three places that disagree with each other: a physical shelf where it competes with everything beside it, a product photo where it shrinks to a thumbnail, and a courier journey where it gets handled.
Work covers the dieline and structure, the artwork applied to it, and the print-ready files — with the mandatory information laid out so it is legible rather than squeezed in at the end.
Arabic and Latin content are set together, so ingredient lists, directions and claims read correctly in both without one being an afterthought.
Tools & platforms: Illustrator · Photoshop · InDesign
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