Brand Identity & Logo
A mark that still works at the size of a favicon and the size of a building hoarding.
A logo is the smallest part of an identity and the part that gets tested hardest. It gets drawn as one clear idea with no fine detail to lose, then proven at both extremes before anything else is built on it.
Around the mark comes the system that keeps it consistent: colour palette with real values, type scale, clear-space and minimum-size rules, and the lockups — including an Arabic and a Latin version drawn alongside each other so neither reads as an afterthought.
Delivered as production files plus a short set of usage rules, so a printer, a sign maker or an office can reproduce the mark without it drifting.
Tools & platforms: Illustrator · Photoshop · InDesign
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