Loading...
Aya Elfeky — UI/UX and Graphic Designer
العربية Hire Me!
UI/UX & Graphic Designer

DESIGN THAT SELLS, NOT JUST LOOKS GOOD

Hi, I’m Aya — a UI/UX and graphic designer from Mansoura, Egypt, working with e-commerce brands across Saudi Arabia and the Gulf. Let’s design a store your customers actually enjoy buying from.

Start your project View my work

FEATURED PROJECTS

FEATURED PROJECTS

FEATURED PROJECTS

FEATURED PROJECTS

FEATURED PROJECTS

FEATURED PROJECTS

MY SERVICES

Stores, interfaces and identities
designed to sell across Saudi Arabia & the Gulf

E-commerce Store Design

E-commerce store design on Salla, Zid, Shopify and WordPress

UI/UX Design

UI/UX design — wireframes, prototypes and interfaces in Figma

Brand Identity & Logo

Brand identity design — logo, colour system and typography

Product & Packaging Design

Product and packaging design — labels and product mockups

Landing Page Design

Landing page design built around one offer and one call to action

Social Media Design

Social media design — Instagram and Snapchat posts, stories and covers

GET TO KNOW
ME MORE

I graduated from the Faculty of Fine Arts, Mansoura University, where I studied design principles before moving into UI&UX design and e-commerce. I have designed more than 1,000 stores on Salla, Zid, WordPress, OpenCart, Shopify and Easy Order, along with websites for e-commerce companies — plus the logos, visual identities, products and packaging that go with them.

Illustrated portrait of Aya Elfeky, UI/UX and graphic designer
Jawhara construction company brand identity — gold diamond-and-tower monogram on deep navy, designed by Aya Elfeky

NOTABLE PROJECTS

JAWHARA BRAND IDENTITY

A construction company's full brand identity: a diamond-and-tower monogram, a gold-on-navy palette and the print system that carries it. The diamond is drawn out of building silhouettes so the mark reads at signage scale and on a business card alike, with the Arabic and Latin lockups built side by side.

View this case study View all projects
Vitaroot supplement store product page designed by Aya Elfeky

NOTABLE PROJECTS

VITAROOT SUPPLEMENT STORE

A supplement store built on trust — licence badges, honest dosage information and a product page that answers the question before it is asked. It sells hair and nutrition products under a ministry licence, so that licence sits on the product page instead of out of sight.

View this project on Behance View all projects

+

Stores Designed

+

Industries Served

+

Platforms Mastered

+

Years of Experience

Mar 2024 - Present

UI/UX Designer

at TAR — full-time, remote · 400+ stores on Salla, Zid and WordPress
Aug 2023 - Present

UI/UX Designer (Freelance)

Self-employed — Saudi Arabia, remote · 300+ stores
May 2023 - Aug 2024

UI/UX Designer

at Shohra — Egypt, remote · 450+ stores

“A SHOPPER SHOULD NEVER HAVE TO THINK ABOUT HOW TO BUY.”

Aya Elfeky | UI/UX Designer

“RTL IS DESIGNED FIRST, NOT TRANSLATED LAST.”

Aya Elfeky | UI/UX Designer

HAVE A STORE IN MIND? LET’S TALK ON WHATSAPP!

Message Me!
“

A mark for a site hoarding and a business card.

Built a mark that had to work on a site hoarding and on a business card — a diamond drawn out of building silhouettes, gold on deep navy.

JAWHARA — BRAND IDENTITY
“

Dosage and licence clarity, right on the product page.

Rebuilt the product page around dosage and licence clarity, so shoppers stop leaving mid-purchase to go and check.

VITAROOT — UI DESIGN
“

Mobile-first from the very first frame.

Mobile-first from the very first frame, because that is how almost everyone arrives at a beauty store.

GAMALAK — STORE DESIGN
“

One offer. One booking path. Nothing else.

One offer, one booking path, nothing else — everything that could compete with it was removed on purpose.

BEAUT CENTER — LANDING PAGE

READ MY LATEST BLOGS

View all blogs
How to design a Salla store that actually converts
How to Design a Salla Store That Actually Converts
March 10, 2026
Comparing Salla, Zid, Shopify and WordPress for online stores
Salla vs Zid vs Shopify vs WordPress: Which Platform Fits Your Store?
April 2, 2026
Arabic RTL design mistakes that cost Gulf stores sales
Arabic RTL Design: 9 UX Mistakes That Cost Gulf Stores Sales
May 14, 2026

FREQUENTLY ASKED
QUESTIONS

Which e-commerce platforms do you design for?

Salla, Zid, WordPress (WooCommerce), OpenCart, Shopify and Easy Order. Salla and Zid are where most of my work lives, so those move fastest.

How long does a store design take?

A focused storefront usually takes a few days. A full identity plus store — logo, colours, packaging and every page — takes longer. I give you a real timeline after we talk.

Do you design in Arabic and English?

Yes. I design Arabic RTL layouts first and build the English version from them, so neither language ends up looking like a translation.

What do you need from me to start?

Your platform, your products, your logo if you have one, and one sentence about who you're selling to. If you don't have a logo yet, I'll design that too.